Oprah Winfrey Will End Show
In the 25 years of her national television show, Oprah Winfrey has consistently connected to the diversified audience of the United States. And with her announcement late last year that her eponymous show will end in 2011 to give her more time and energy to focus on OWN or the Oprah Winfrey Network, it seems that a big change is about to happen. Law and Order ended, Larry King Live will be going in the same direction-and now, The Oprah Winfrey Show? At a time when the TV generation children are now adults, it is fitting that television will go through a major overhaul.
In the 25 years of her national television show, Oprah Winfrey has done one thing extremely well: connect to the varied and diversified audience of the United States. Though she has been parodied tirelessly, most famously by David Letterman (yet another institution of TV,) it is undeniable that she has the power to change how people see things and most especially, what they buy. It is not a secret that the Oprah Book Club has saved the publishing industry almost as much as JK Rowling and Dan Brown did, and manufacturers know that if they get their product on Oprah, especially on her infamous giveaway shows, they’ll see products flying off the shelves.
That her shows make us cry is a guilty pleasure immortalized by films and sitcoms, it will be difficult to beat just how much cultural capital she wielded on her daily one-hour show. There have been many people who have tried to come close, but it seems that her careful balance between being able to relate (everyone knows her struggles of weight and discrimination) and being aspirational (her wealth, though something that has been directed toward philanthropy, is not anything kept under wraps) has captured America.
The so-called cult of Oprah has been questioned, but in the eyes of many, what she says is as good as gold. Even when scandal rocks her good intentions, there are thousands ready to support her. Her careful balance between someone with whom you can relate and someone you want to emulate has captured America. This formulation is at the core of her success, every show she has made, every public appearance is an opportunity to connect.
It is no surprise then that this is the central theme of her last season, the creation of moments. Her last year will serve to remind us why she has stayed so powerful throughout her 25 years. By returning to subjects of past shows such as Forsyth County in Georgia where Oprah was barraged by the n-word and the prevailing rule that no African-Americans were allowed, she seeks to reveal how America (and perhaps us) has changed (with her in it) or hasn’t changed at all. But in this way also, she serves to remind us that she has been around for so long, always a voice, a loud laugh and a wide smile that may have been disagreed with but trusted nonetheless. So though celebrities will clamor to bid farewell and solidify their relationship with the Queen, her producers will ensure that this long goodbye will be memorable without resorting to calling in favors. She has already announced that she has not invited President Obama (someone for whom Oprah campaigned!) but don’t be surprised that even the President of the United States will attempt to say his goodbye’s. Though it may be difficult to measure what exactly Oprah has done, it is more difficult to claim that she has done nothing.